CRM for independent gyms and studios
Independent gyms and studios grow on tours, trials and word of mouth. axoCRM is a lightweight gym CRM for tracking enquiries, trial conversions and active membership relationships.
- N Note added
- D Deal moved
- T Task completed
- E Email logged
Where teams get stuck
Tour enquiries don't get followed up
A pipeline plus tasks ensures every walk-in or web enquiry gets a callback.
Trial members lapse without contact
Trial-stage tasks keep coach attention on new joiners.
Renewals are invisible
Future-dated tasks per member surface upcoming renewals weeks ahead.
How axoCRM helps
axoCRM is a small gym-friendly CRM for the front-of-house side of an independent studio.
- 1Capture enquiries via a website form.
- 2Track them through Enquiry → Tour → Trial → Member.
- 3Set follow-up tasks after each tour and trial session.
- 4Use a Renewals pipeline or tasks for retention.
- 5Report on conversion and renewal rate monthly.
Key features
Enquiry form
Hosted lead form for new members.
Trial pipeline
Every prospect by stage and owner.
Custom fields
Goal, plan type, referral source.
Tasks
Tour follow-ups and renewal reminders.
Reports
Conversion and renewal at a glance.
See the full features overview for more.
Simple, annual pricing
If you run an independent gym or studio, axoCRM is a credible first CRM for memberships and growth. Free plan available. Paid plan is $39 / £29 / €35 per user per year — billed annually, no monthly upsell.
- Free plan: 1 user, 250 contacts.
- Paid: $39 / £29 / €35 per user per year.
Related reading
FAQ
- Is this a membership management system?
- No — keep your membership/billing platform. axoCRM handles enquiries, trials and follow-ups.
- Can I track multiple sites?
- Yes — use teams and ownership.
- Can prospects book a trial online?
- Use a hosted form for trial enquiries; booking sits with your scheduling tool.
- Can I import existing members?
- Yes — CSV import is built in.
Ready to try axoCRM?
Start on the free plan. No credit card required.