Personal trainers and fitness coaches build their business on relationships, results and consistency. You’re juggling one-to-one PT, small-group sessions, at-home coaching, bootcamps and maybe some online check-ins – all while tracking goals, programs and progress for every client. When notes live across paper workout cards, spreadsheets, DMs and booking apps, it’s easy to forget key details like injuries, training blocks or check-in dates. A simple, free, mobile-first CRM gives you one place to track every client, program and progress update so your coaching feels organised and professional, whether you’re in the gym, the park or a client’s living room.
Use the Contacts module for individual clients you coach in person, online or in groups. If you work with companies for corporate wellness or bootcamps, store them in the Companies module and link their employees as contacts. For each person, keep contact details, how they found you and their main goals (fat loss, muscle gain, performance, health, rehab). Log consultations, sessions, check-ins and reassessments as activities, so you can see at a glance when you last worked with them, what you did and what’s next.
Generic office tools don’t understand sets and reps, macros or training blocks. With flexible custom fields, you can shape the CRM around your coaching style. Track starting and current metrics such as bodyweight, body-fat estimate, key measurements and performance markers (e.g. squat, bench, deadlift, 5K time, plank time). Store training preferences (home vs gym, equipment available, days per week, session length), injury/limitation notes, and the current phase of their program (foundation, strength, hypertrophy, conditioning, pre-season, rehab). If you support nutrition, add fields for macro targets, calorie ranges, dietary restrictions and key habits you’re focusing on. You can also capture RPE trends, step goals and sleep notes so you always have the bigger picture of their progress.
When your calendar is full of sessions and check-ins, you need quick visibility. Use advanced search and powerful filtering tools to find clients by goal (fat loss, strength, performance), last contact date, program phase, or who is due for a progress check this week. The built-in dashboard gives you a simple snapshot of how many clients you’re coaching, how active they’ve been and what’s been happening recently – without complex sales pipelines or charts that don’t matter when you’re on the gym floor.
Trainers spend their day on the move – between racks, out on the track, in parks, at home visits or running bootcamps. This CRM is built with mobile-first technology and designed to be fast, so it works brilliantly on phones and tablets. Just before a session, you can quickly open the client’s profile, review goals, injuries and the last few workouts, and note what you’ll do today. Right after the session, you can add notes, adjustments and next-step ideas directly from your phone, without having to carry notebooks or wait until you’re back at a laptop.
Whether you’re a solo PT, part of a small studio, or running a team of trainers, the CRM is completely free for up to 30 users. Studio owners can keep an overview of clients and activity, trainers can add notes and updates after each session, and front desk or admin (if you have them) can keep contact details and lead lists tidy – all in the same shared system, without subscription costs eating into session revenue.
As your coaching business grows, you can connect the CRM to the tools you already use. With full API access, you can plug in website enquiry forms, challenge sign-up pages or simple booking tools so new leads automatically create Contacts, or integrate with other systems where you manage scheduling, online programs or email marketing. New enquiries drop straight into your CRM, ready to be tagged, followed up and turned into long-term coaching clients.
If you ever need help using the CRM, there’s a built-in ticketing feature that lets you contact the CRM support team directly. You can ask questions, report issues or suggest improvements and track responses in one place. The ticketing is for you as a CRM user – it’s not meant to replace your own client messaging – so the system stays focused on keeping your data organised and your diary under control.
This free CRM platform is available to companies in the US only, making it a strong fit for American personal trainers, small studios and bootcamp coaches who want a modern, mobile-first CRM without monthly subscription costs. You get one central place to manage clients, programs and progress, backed by a fast, reliable system that grows with your client list, your team and your reputation.