Customer Manifesto
Helping small teams work like big ones

Introduction:

AXO CRM exists to give growing teams a fast, simple, and reliable way to manage customers without the usual complexity or cost. This manifesto sets out what you can expect from us – how we build the product, how we handle your data, and how we behave as a partner. Everything we do is anchored in practicality, transparency, and respect for your time and your business.

1. Built for real work, not feature lists

AXO focuses on the essentials: companies, contacts, custom fields, advanced search, filters, dashboards and an API. We will keep the product focused, fast, and clutter-free so your team can get work done instead of fighting with software. Every change we make should make your day simpler, not more complicated.

2. Speed, reliability and mobile-first

We commit to making AXO feel fast and responsive, whether you have a handful of records or a growing database. AXO is designed mobile-first so you can use it on site, on the road, or at your desk with the same experience. Performance and responsiveness are treated as core features, not nice-to-haves.

3. Fair, transparent pricing – including free

AXO currently offers a free plan for teams of up to 30 users. We will always be clear about what is included, what the limits are, and what may become a paid add-on in the future. No hidden fees, no surprise charges, and no locking you in with artificial barriers to leaving.

4. Your data stays your data

The information you store in AXO – your companies, contacts and activity – belongs to you. We will treat it with care, store it securely using modern cloud practices, and provide ways for you to export key data so you are never trapped. Our job is to host and process your data so you can use the system, not to claim ownership of it.

5. Security and responsibility

We take reasonable, industry-standard steps to protect your data: encrypted connections, secure hosting, and regular maintenance. No online service can promise to be unbreakable, but we commit to acting quickly, transparently and responsibly if something goes wrong, and to continually improving our security posture over time.

6. Simple, honest product evolution

AXO will keep improving: better search, smarter filters, stronger dashboards and a more capable API. When we update or change something, we aim to avoid breaking how you work and to communicate clearly about changes that might affect your team. We won’t chase features for the sake of marketing; we’ll focus on what genuinely helps you run your business.

7. Support that respects your time

When you contact us, you are usually trying to solve a real problem, quickly. Our goal is to give you direct, practical answers – not scripted replies. We will provide clear guides, examples and help so you can get back to serving your customers as fast as possible.

8. Collaboration with our users

Many of our best ideas will come from the people using AXO every day. We will listen to feedback, share our roadmap where we can, and be honest about what we will and won’t build. We cannot say yes to every request, but we will always explain the trade-offs and keep the product aligned with the needs of real teams, not just our own assumptions.

9. Focus on small and growing businesses

AXO is designed for small and mid-sized teams that need the power of a CRM without enterprise-grade overheads. We will continue to build with these organisations in mind – fast setup, minimal training, and a system that feels approachable for everyone in the business, not just “CRM experts”.

Conclusion:

This manifesto is our commitment to how we will build and run AXO CRM. A fast, focused, mobile-first CRM, fair pricing, respect for your data, and honest communication when things change. If we stay true to these principles, we believe we can help you build better relationships with your customers and free your team to focus on the work that really matters.