CRM for manufacturers and industrial businesses
Manufacturers don't sell on impulse. Quotes can take weeks, key accounts span multiple sites and distributor relationships are years long. axoCRM gives a manufacturer a focused CRM for the front-of-house side of the business.
- N Note added
- D Deal moved
- T Task completed
- E Email logged
Where teams get stuck
Quotes get stuck between sales and ops
A shared quote pipeline makes the bottleneck visible — and gives ops a clear queue to work from.
Key accounts have multiple contacts
Buyers, engineers, plant managers. Tying many contacts to one company keeps the account history intact.
Distributor relationships need long-term tracking
Custom fields, notes and tasks let you keep a multi-year relationship in one place.
How axoCRM helps
axoCRM is a lightweight industrial CRM for manufacturers that want pipeline visibility without an ERP-scale rollout.
- 1Capture quote requests via a website form.
- 2Move requests through Enquiry → Quoted → Negotiation → Won.
- 3Group buyers, engineers and managers under each company.
- 4Use tasks to chase quotes and check in with key accounts.
- 5Report on pipeline value by region or product line.
Key features
Quote pipeline
A clear stage view of every active quote.
Key accounts
Many contacts per company, with shared notes and history.
Custom fields
Region, product line, distributor tier.
Tasks
Follow-ups and account check-ins.
Reports
Pipeline by line, region or owner.
See the full features overview for more.
Simple, annual pricing
If your manufacturing business needs better sales visibility but not a full ERP project, axoCRM is a credible first step. Free plan available. Paid plan is $39 / £29 / €35 per user per year — billed annually, no monthly upsell.
- Free plan: 1 user, 250 contacts.
- Paid: $39 / £29 / €35 per user per year.
Related reading
FAQ
- Does axoCRM integrate with our ERP?
- Integrations are planned. Today, CSV import is the supported sync path.
- Can we model regions and distributors?
- Yes — use custom fields on companies.
- Can we restrict access per region?
- Yes — roles and team scoping are built in.
- Can we report on win rate by product?
- Yes — tag deals with product line and group reports by that field.
Ready to try axoCRM?
Start on the free plan. No credit card required.