CRM for training providers and education businesses
Training providers run on enrolments, cohorts and corporate accounts. axoCRM is a lightweight CRM for tracking leads, enrolments and B2B training opportunities.
- N Note added
- D Deal moved
- T Task completed
- E Email logged
Where teams get stuck
Cohort sales are spreadsheet-heavy
A shared pipeline by cohort or course turns the next intake into a visible plan.
Corporate training enquiries hide in inboxes
Move them into a B2B pipeline with owners and tasks.
Past learners are forgotten
A clean contact list with course history enables upsell.
How axoCRM helps
axoCRM gives a training provider a calm CRM for both consumer enrolments and B2B course sales.
- 1Capture enquiries via a hosted form.
- 2Track corporate sales through Discovery → Proposal → Won.
- 3Tag past learners with course history.
- 4Set tasks for next-cohort nudges.
- 5Report on enrolments by source and cohort.
Key features
Enquiry forms
Hosted forms per course or programme.
B2B pipeline
Corporate training opportunities, by stage.
Custom fields
Course, cohort, level, source.
Tasks
Cohort intakes and renewal reminders.
Reports
Enrolments and pipeline by cohort.
See the full features overview for more.
Simple, annual pricing
If you run a small training business, axoCRM is a sensible first CRM for both B2C and B2B sales. Free plan available. Paid plan is $39 / £29 / €35 per user per year — billed annually, no monthly upsell.
- Free plan: 1 user, 250 contacts.
- Paid: $39 / £29 / €35 per user per year.
Related reading
FAQ
- Is this an LMS?
- No — pair with your LMS for delivery; axoCRM handles sales and CRM.
- Can I run multiple courses?
- Yes — use custom fields and multiple pipelines.
- Can corporates enquire via a form?
- Yes — publish a hosted form for B2B enquiries.
- Can I import past learners?
- Yes — CSV import.
Ready to try axoCRM?
Start on the free plan. No credit card required.