CRM for estate agents and property professionals
Estate agency is a phone-and-follow-up business. Whoever calls back fastest tends to win the instruction or the offer. axoCRM gives a high street or independent estate agency a focused CRM for buyers, sellers and active deals.
- N Note added
- D Deal moved
- T Task completed
- E Email logged
Where teams get stuck
Buyer registrations sit in a notebook
Names, budgets and search areas need to be searchable the moment a new listing comes in. A shared contact list with custom fields makes matching buyers to properties trivial.
Viewings and follow-ups need owners
If nobody owns the next step after a viewing, the offer doesn't come. Tasks attached to each contact keep the calls going.
Sales-progression updates live in WhatsApp
Move the active sales chain into a deal pipeline so the whole branch can see where every transaction is stuck.
How axoCRM helps
axoCRM keeps the active buyer book, the seller pipeline and the live sales chain in one place — designed for branches that don't want a full enterprise PropTech suite.
- 1Register buyers via a public website form (budget, area, beds).
- 2Add sellers and instructions as contacts and deals.
- 3Track each sale through Listed → Viewings → Offer → Under offer → Exchanged.
- 4Set viewing follow-up tasks the same day.
- 5Review pipeline value and active stock weekly.
Key features
Buyer & seller contacts
Two halves of the book in one searchable list.
Property/instruction pipeline
See every live instruction by stage and value.
Custom fields for property
Bedrooms, area, price band, status.
Tasks for viewings & callbacks
Whoever owns the next step, owns it visibly.
Lead capture forms
Capture buyer enquiries straight from your website.
See the full features overview for more.
Simple, annual pricing
If your branch is running on sticky notes and spreadsheets, axoCRM is a fast way to get a clean view of buyers, sellers and live sales. Free plan available. Paid plan is $39 / £29 / €35 per user per year — billed annually, no monthly upsell.
- Free plan: 1 user, 250 contacts.
- Paid: $39 / £29 / €35 per user per year.
Related reading
FAQ
- Is this a replacement for Reapit or Alto?
- No — axoCRM doesn't handle compliance, AML or property portals. It's a simple CRM layer above your existing tools.
- Can each negotiator have their own buyers?
- Yes — assign contacts and deals to owners and filter by them.
- Can we add property fields?
- Yes — custom fields on contacts and deals.
- Can buyers register themselves?
- Yes — embed a lead form on your site.
Ready to try axoCRM?
Start on the free plan. No credit card required.