Free CRM for Flooring Installers & Flooring Contractors – Track Clients, Measurements and Installation Schedules

Flooring installer using a CRM on a mobile phone while fitting new flooring

Flooring installers and flooring contractors juggle measurements, product selections, subfloor prep, delivery dates and installation schedules – often across multiple homes or commercial sites at once. You’re dealing with LVP, hardwood, tile, carpet and more, each with different prep and layout rules. When measurements, notes and client decisions live across paper, texts and scattered apps, it’s easy to lose track of what was chosen for which room and when the crew is supposed to be on site. A simple, free, mobile-first CRM gives you one place to track every client, measurement and install date so your flooring jobs stay organised from takeoff to final walkthrough.

A Free CRM Built for Flooring Installers & Contractors

Organise Homeowners, Builders and Store Referrals

Use the Companies module to store builders, GCs, retail flooring stores and commercial clients, as well as homeowners for direct work. Link individual clients, site contacts and store reps as Contacts. Every enquiry, measure appointment, product selection meeting and scheduling call can be logged as an activity, so you always know who you spoke to, what was agreed and which project it belongs to.

Custom Fields That Match Real Flooring Work

Generic office software doesn’t understand subfloor issues, moisture readings or plank directions. With flexible custom fields, you can shape the CRM around your flooring workflow. Track flooring type by area (LVP/LVT, solid hardwood, engineered, laminate, tile, carpet, sheet vinyl), square footage, pattern (straight, herringbone, diagonal), underlayment type, transition locations and trim details. Capture subfloor type (concrete slab, wood, existing tile), moisture test results, required prep (grinding, leveling, patching) and notes about expansion gaps or movement joints. You can also add fields for product line, colour name/number, wear layer, thickness and supplier so crews and office staff always know exactly what’s going down in each room.

Advanced Search, Filters and a Clear, Fast Dashboard

When you’re managing multiple installs and crews, you need to find information quickly. Use advanced search and powerful filtering tools to find jobs by flooring type, projects scheduled in a particular ZIP code, clients waiting on estimates, or installs that still need a final walkthrough. The built-in dashboard gives you a clean snapshot of how many companies and contacts you’re working with and what’s been happening recently, without heavy sales charts or complex pipelines getting in the way.

Keep Office, Estimators and Crews Aligned

Mobile-First and Fast for Measures and Installs

Estimators and installers spend their days on the road and on their knees, not behind a desk. This CRM is built with mobile-first technology and designed to be fast, so it works brilliantly on phones and tablets. On site, they can pull up the client record, see each room’s measurements and product choice, review subfloor notes and add photos or updates right after the measure or install. Everyone – schedulers, estimators and crew leaders – sees the same up-to-date information, which means fewer callbacks and “wrong product in the wrong room” mistakes.

Free for Up to 30 Users – Ideal for Growing Flooring Teams

Whether you’re a single crew, a shop with several installers or a growing flooring company with office staff, the CRM is completely free for up to 30 users. Office staff can log new leads and manage contact records, estimators can store measure notes and product selections, and installers can update job status and site notes from the field. You get the benefits of a shared, organised system without monthly subscription fees eating into profit on each install.

API Access to Connect Forms, Leads and Other Systems

As your flooring business scales, you can connect the CRM to the tools you already use. With full API access, you can hook up website quote forms, retail store lead feeds or other systems that handle estimates and scheduling so new enquiries automatically create Companies and Contacts. New opportunities flow straight into your CRM, ready to be followed up, measured and turned into booked installation jobs.

Support, Stability and a Focus on US Flooring Companies

Built-In Support Tickets for CRM Users

If you ever need help using the CRM, there’s a built-in ticketing feature that lets you contact the CRM support team directly. You can ask questions, report issues or suggest improvements and track responses in one place. The ticketing is for you as a CRM user – it’s not designed to handle your own customer service calls – so the system stays focused on keeping your data organised and your installs running smoothly.

A Free, Fast CRM Platform Exclusively for US Companies

This free CRM platform is available to companies in the US only, making